Reid Coe, PresidentAs an equipment manufacturer for the metal stamping industry with an installation base of thousands of machines and satisfied customers, COE has earned a strong reputation for delivering equipment with proven performance. The company’s core motto centers around providing equipment that customers can trust and service they can depend on.
“Customers appreciate it when their machines are cost-effective, reliable, and run without requiring frequent intervention. They seek equipment that is built to last, capable of handling heavy coils, and enduring the demands of a three-shift work environment with consistent performance,” says Reid Coe, president of COE Press Equipment.

High-performance, Reliable Solutions
COE stands out with its wide range of standard and custom equipment solutions that meet various industrial needs. Whether it’s handling light gauge materials, processing non-ferrous metals, or managing heavy-duty tasks with advanced high-strength steel (AHSS), the company is focused on intentional design and cost-effective manufacturing, as emphasized by its slogan, “The Science Behind the Solution.”
COE’s standard equipment includes coil reels capable of accommodating steel coils from 2,500 to 60,000 pounds, with widths ranging from 18 inches to 78 inches. The company also offers precision straighteners—advanced four-high backed-up machines that provide exceptional stress relief and precise flattening and straightening of materials. Servo feeds efficiently deliver strip material to shears or presses, while COE’s hydraulic and servo-driven shears and cut-to-length (CTL) lines provide accurate steel cutting. All of these come with integrated touch-screen controls, ensuring easy operation and management.
Customizations are derived from standard components, including push/pull feeds for precise material handling, compact lines designed for space efficiency, coil upenders to change the orientation of steel coils, and zig-zag feeds for complex feeding patterns. The company also provides multimode stackers for handling various materials and straightener-reel combos that combine straightening and coiling functions. Threading tables facilitate effective material handling, and custom automation solutions are available for stacking, loading, and de-stacking.
COE also offers rebuild services for used lines, providing cost-effective solutions with warranties. Additionally, its contract machining services, which include welding and fabrication, cater to custom and small runs of parts.
Offerings that Enhance Client Operations
COE ensures that clients derive value through all of its offerings. Testimonials and case studies showcase the tangible benefits and ROI achieved through its solutions, highlighting the company’s ability to exceed expectations and drive customer satisfaction.
For instance, its CTL lines deliver impressive ROI, often within 9-18 months, by enabling customers to bring blanking processes in-house. Similarly, the company’s precision straighteners can handle a broader range of materials, accommodating diverse needs. COE’s fully customized lines have also helped clients achieve up to three times their previous throughput with improved precision.
Customers appreciate it when their machines are cost-effective, reliable and run without requiring frequent intervention. They seek equipment that are built to last, capable of handling heavy coils and enduring the demands of a three-shift work environment with consistent performance
“We offer production support to evaluate and enhance customer efficiency,” says Coe. “We also collect video testimonials to showcase the success of our clients and their customers. Clients can use them for their own marketing and PR purposes.”
This dual-benefit approach enhances COE’s marketing strategy by promoting client achievements while also showcasing the effectiveness of COE’s solutions.
Today, by nurturing talent and leveraging decades of experience, COE is poised to continue its legacy of innovation and customer satisfaction.
“Our company culture is characterized by a familial atmosphere where employees are encouraged to innovate and collaborate. This cultivates creativity and translates into superior performance, ultimately enhancing the overall customer experience,” says Coe.
COE Press Equipment’s journey from a garage startup to an industry leader reflects its founder’s vision, the dedication of its exceptional team, and its unwavering commitment to quality, innovation, and customer success. Looking ahead, COE Press Equipment remains committed to growth and expansion, with plans to introduce new products and expand its service network across North America and Mexico.
