Packaging Chic
Turning Packaging Visions into Reality

Packaging is the first touchpoint between a brand and a customer. Packaging Chic blends creativity with technical precision into its packaging solutions to help brands showcase their products in the most impactful manner, influencing their popularity in the marketplace. The company was born out of the idea to bridge the gap between design vision and practical execution, crafting visually appealing and sustainable solutions.

Packaging Chic has cemented its position as a strategic partner for retail and ecommerce clients in beauty, specialty food, wine and spirits and confectionery segments, helping them elevate their market presence while reducing waste. Specializing in paper-based packaging, the company transforms design aspirations into practical, market-ready products that resonate with consumers.

“Our high-quality packaging performs as a silent salesperson in the real world, communicating the brand’s value while offering practicality,” says Sharon Eucce, founder.

Packaging with a Dash of Dapper

The name Packaging Chic was chosen with the intent to convey a sense of elegance and sophistication, coupled with an in-depth understanding of design trends that it brings to every project. Apart from solutions, the company is deeply committed to supporting the next generation of professionals entering the packaging industry. With over four decades of experience navigating trade-offs and delivering products within budget, Eucce drives the mission through her creative flair and an in-depth understanding of practicality, infusing innovation into every project.

Her Amazon bestseller, ‘Your Amazing Itty Bitty Guide to Packaging Made Simple: 15 Steps to Planning Your Product's Packaging,’ is a practical guide for brand owners and career changers looking to navigate the complexities of paper-based packaging. She also mentors students at her alma mater, California Polytechnic State University, and is a member of the Graphic Communication Advisory Board and contributes time to the Print and Graphics Scholarship Foundation.

Display Your Brand’s Soul

Packaging Chic works closely with all stakeholders—designers, suppliers and internal teams—to ensure the final product truly reflects the brand’s identity. This participatory style fosters innovation and drives results that exceed expectations. It was instrumental in helping a high-end cosmetics brand struggling with inconsistent packaging quality. The entire process was overhauled, including refining the request for proposals, selecting reliable suppliers and implementing stringent quality controls. The outcome was a uniform and luxurious presentation across the product line with reduced waste and lower production costs.

Every client need is met with customized services, from concept development and material and supplier selection to final production and quality control. This is best illustrated when a specialty food brand approached the company to modernize its shelf presence. The original packaging design of plain white stock boxes with labels was bland and failed to capture attention. Packaging Chic streamlined the product offering and produced custom rigid boxes in full color. This transformation revitalized their in-store presence, turning it into a visually captivating display that attracted consumers.

A Step Closer to Carbon Neutrality with Every Package Design

Packaging Chic provides clients options that align with their sustainability goals without compromising aesthetics or functionality, even when dealing with materials like pouches. The company’s role extends beyond mere production to ensure the final product conforms to their goals. Its focus on recyclable paperboard packaging, including unit cartons or corrugated shippers, offers an edge over competitors relying on plastic.

Emphasis is placed on empowering the next generation of professionals with the expertise and skills required to succeed in the market through workshops, mentoring programs and active industry outreach. By fostering talent and providing essential resources, the company continues to shape the future of packaging in ways that benefit businesses and consumers.

In an industry where packaging can make or break a product, Packaging Chic stands out as a reliable name, bridging the gap between imaginative designs and practical execution to elevate a brand’s market presence.